Solartonic currently consists of Tell, his co-founder Harry Giles, and a few others who are "in it for the sweat equity," Tell says. "It's timely, and we can really utilize those services." "For a small company like us, those two in-kind prizes are as valuable, if not more so, as the financial award," says Tell. In addition to the cash prize, Solartonic won marketing services as well as law services from Varnum, Attorneys at Law, one of the sponsors of the competition. "I thought it was a blast, but it was a little bit of a mystery what the Pitch Ypsi team would be looking for." This was the first competition where we were going up against a hairdresser, a therapist, and a guy creating board games," he says. The diverse Pitch Ypsi format was new to his company. Solartonic co-founder Brian Tell says his company has participated in other pitch competitions, but those events were usually either focused on technology or more specifically on solar innovations. The other finalists were Gutland Games, Star Studio by Angel, and Tinker Tech Consulting. Finalists then pitched their ideas to a panel of judges during the finale at the downtown Ypsilanti Farmers Market, 16 S. ![]() 26.Įntrepreneurs in eastern Washtenaw County who have an idea for a new business or for growing an existing business were invited to submit a pitch at the Pitch Ypsi website, and organizers winnowed the field down to the four best entries. A Pittsfield Township-based company that creates customized solar lighting solutions, Solartonic, was the winner of the second Pitch Ypsi $5,000 business competition on Oct.
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